Future Proof Measurement with Google Cloud: Unlock Consumer Insights and Personalise the Customer Experience at Scale

Eighty five percent of digital media professionals say cookie loss and accurate measurement are two of their top challenges.

In this Amplify webinar, we are sharing actionable tips on how to future-proof measurement with the deprecation of cookie tracking, as well as unlocking consumer insights, and personalising the customer experience at scale.

Michael Jeter, Director for Google Cloud Enterprise and Phonexa CMO Talar Malakian will discuss how you can:

• Unlock consumer insights by bringing data together across your marketing tech stack and cloud infrastructure
• Predict and forecast marketing outcomes by leveraging AI/ML capabilities
• Collect consented proprietary first-party data from your customers and create a privacy-preserving strategy to integrate into online marketing, especially with the deprecation of the cookie
• Activate data-driven audiences across channels (Ads, email, CRM) and measure campaign performance effectively

Triggered? See you there!

ABOUT THE PRESENTERS:

Michael Jeter is a Director for Google Cloud Enterprise. He's an experienced sales leader with a demonstrated history of working in the computer software, hardware, and services industry. Jeter is a strong sales professional skilled in strategic turnarounds as well as creating and developing sales go-to-market strategies.

Talar Malakian is the Chief Marketing Officer at Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.

Join our webinar