How AI is Changing Marketing Without Losing the Human Touch
Erik Huberman
CEO & Founder, Hawke Media
Talar Malakian
CMO, Phonexa
Join our webinar
How AI is Changing Marketing Without Losing the Human Touch
Learn new ways in which marketers can leverage AI to optimise ad spending, identify trends, drive results, and refine marketing strategies with better accuracy and time efficiency. Hawke Media CEO and Founder Erik Huberman and Phonexa CMO Talar Malakian will discuss why marketers are sceptical of how AI fits in industries that are reliant on the human touch. As data becomes more difficult to digest, the need for AI in marketing is even more critical. With so much information at our disposal, mishandled data can lead to uninformed decisions and unapplied analytics — resulting in unsuccessful campaigns and missed revenue.
ABOUT THE PRESENTERS:
Learn new ways in which marketers can leverage AI to optimise ad spending, identify trends, drive results, and refine marketing strategies with better accuracy and time efficiency. Hawke Media CEO and Founder Erik Huberman and Phonexa CMO Talar Malakian will discuss why marketers are sceptical of how AI fits in industries that are reliant on the human touch. As data becomes more difficult to digest, the need for AI in marketing is even more critical. With so much information at our disposal, mishandled data can lead to uninformed decisions and unapplied analytics — resulting in unsuccessful campaigns and missed revenue.
ABOUT THE PRESENTERS:
CEO and Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Before Hawke Media, Erik successfully founded, grew, and sold two eCommerce companies by age 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognised by his industry peers through honours and awards, including Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
Talar Malakian is the Chief Marketing Officer at Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.
Talar Malakian is the Chief Marketing Officer at Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.