How to Leverage Review Sites to Create and Capture Demand with G2

Are you looking to create a successful review site and monetise it effectively?

As part of performance marketing automation software Phonexa’s Amplify webinar series, executives from industry-leading review platform G2 and Phonexa will come together for an enlightening conversation as they explore the power of leveraging review sites to generate and harness demand.

In this informative session, we'll dive into the strategies and best practises for effectively utilising review platforms to influence consumer decisions, drive demand for your products or services, and ultimately boost your business growth.

From creating engaging content to optimising for revenue, we'll cover key strategies and tactics to help you thrive as a publisher.

Join us for a deep dive into monetisation and growth strategies that can set your review site on the path to success.

About the Speakers:

Talar Malakian is the Chief Marketing Officer of Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.

Michael Pannone is the Director of Global Demand Generation of G2. Pannone oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimisation, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimisation and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line.

Join our webinar