Lead and Call Verification & Validation: Building a Bulletproof Lead Quality Strategy

Lead fraud directly affects conversion rates. Businesses can experience conversion rate drops of 50% or more due to low-quality leads or fraudulent submissions. But implementing lead verification and validation processes can help reduce fraud rates by up to 90%, ensuring only genuine leads enter the system.

As part of performance marketing automation software Phonexa’s Amplify webinar series, executives from Phonexa and IPQualityScore (IPQS), a leading solution for fraud prevention, will share the essential steps of lead verification and validation and how you can ensure every lead entering your database is genuine and accurate.

Discover how verified leads – especially from publishers and affiliate sources – translate into higher conversion rates, increased customer satisfaction, and ultimately, a healthier bottom line for your business and your buyers and advertisers. Here’s what will be covered:

• Optimising Lead Quality Strategies: Discover how to fine-tune your lead quality strategy for maximum effectiveness. Uncover tactics for refining verification thresholds, segmenting leads based on quality, and dynamically adjusting verification processes to adapt to changing market conditions.
• Advanced Fraud Detection Techniques: Delve into the latest fraud detection methods that go beyond traditional approaches. Explore AI-powered algorithms, behavioural analysis, and real-time monitoring to identify and mitigate even the most sophisticated fraudulent activities.
• Dynamic Lead Scoring: Dive into the realm of dynamic lead-scoring models. Understand how to develop and implement lead scoring algorithms that take into account various verification parameters and engagement factors. Learn how these dynamic models can continuously adapt to changing trends, optimising your lead pool for higher conversion rates.

PRESENTERS:

Jeff Schaffer, Chief Operating Officer, Phonexa

Dennis Weiss, Chief Executive Officer, IPQS

Shea Craft, Sales Engineer, IPQS

Join our webinar