Lee-Ann Johnstone Tell-All on Leadgen & Affiliate Marketing

Lee-Ann Johnstone Tell-All on Leadgen & Affiliate Marketing

Join us for an exclusive inside look into the remarkable journey of Lee-Ann Johnstone, the visionary founder of Affiverse and a trailblazer in the affiliate marketing industry.

In this tell-all webinar, Lee-Ann will join Phonexa CMO Talar Malakian as part of Phonexa’s Amplify webinar series to share the secrets behind building her media empire and mastering lead generation strategies within the dynamic landscape of affiliate marketing.

From the inception of her vision to the challenges she faced along the way, Lee-Ann will provide invaluable insights and practical advice for aspiring entrepreneurs and marketing professionals.

Topics during this FREE webinar will include:

• Best practises for evaluating and optimising the partner mix within an affiliate programme to enhance programme effectiveness

• Tips on aligning partner selection with customer behaviour and industry regulations to drive sustainable growth

• Why organisational support and recognition of affiliate manager contributions to growth is crucial

• The need for preparation and collaboration in navigating the impending deprecation of third-party cookies

• The importance of transparency and validation in staying ahead of the forthcoming changes to consent-capturing requirements Don't miss this opportunity to learn from one of the industry's most respected figures.

ABOUT THE PRESENTERS:

Lee-Ann Johnstone is a veteran and influencer in the affiliate and performance marketing industry with over two decades of digital marketing and affiliate marketing experience in e-commerce, retail, fintech, and iGaming. Having started her career in affiliate marketing in the early 2000s, Lee-Ann is the host of the Affiliate Marketing Podcast and creator of Affiverse, an award-winning performance and affiliate marketing agency and media outlet designed to help affiliate programme managers and publishers learn the latest trends and insights on how to launch scale and grow an affiliate program. Alongside her agency services, Lee-Ann is passionate about helping affiliate managers accelerate their learning and programme performance and hosts Affiverse’s AMPLIFY & ELEVATE summits to help facilitate industry development through leadership teaching. She also runs a unique 12-week Mastermind for Affiliate Programme managers: Affiliate Manager Performance Programme (AMPP), providing on-the-job coaching and support for advertisers and brands who want to run performance marketing programmes in-house. She’s trained over 150 affiliate managers in the past four years. Visit AffiverseMedia.com to find out more about how Lee-Ann and her team are helping the world do affiliate marketing, better.

Talar Malakian is the Chief Marketing Officer at Phonexa. She oversees planning, development and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.

Join our webinar