Mastering the Lead-to-Sale Journey with Intelligent Call Campaigns
Chaz Tedesco
COO, CallTools
Oliver Koukoulis-Fribbens
Chief Sales Officer, Phonexa
Join our webinar
Mastering the Lead-to-Sale Journey with Intelligent Call Campaigns
Missed calls. Cold leads. Untapped revenue. Not every lead converts on the first touch, but every lead has value. In this joint session with CallTools and Phonexa, we explored how to build a connected lead-to-sale workflow powered by automation, nurturing sequences, and re-engagement call campaigns. Discover how to increase contact rates, revive cold leads, and maximise ROI from every marketing dollar.
What You’ll Learn:
• How to design a seamless lead-to-sale journey that connects lead distribution, re-engagement, and outbound call campaigns
• Proven strategies to increase contact rates and reduce “lead decay”
• How to warm-up web leads through calls
• How to automate lead nurturing and trigger intelligent re-engagement campaigns
• Best practises for revising cold and aged leads without hurting ROI
• How to align tracking, CRM data, and outbound dialling for full-funnel visibility
• Key metrics to monitor throughout the cycle to drive predictable revenue
What You’ll Learn:
• How to design a seamless lead-to-sale journey that connects lead distribution, re-engagement, and outbound call campaigns
• Proven strategies to increase contact rates and reduce “lead decay”
• How to warm-up web leads through calls
• How to automate lead nurturing and trigger intelligent re-engagement campaigns
• Best practises for revising cold and aged leads without hurting ROI
• How to align tracking, CRM data, and outbound dialling for full-funnel visibility
• Key metrics to monitor throughout the cycle to drive predictable revenue
ABOUT THE PRESENTERS:
Chaz Tedesco is COO of CallTools and a proven operator with experience scaling organisations from early growth to enterprise scale. He played a key role in growing a national solar company from $3M to $500M in 3.5 years and later scaled a sales training organisation to $5M in revenue during COVID. Chaz specialises in data-driven operations, sales efficiency, and scalable systems, and is based in New Jersey with his wife and two children.
Oliver Koukoulis-Fribbens is the Chief Sales Officer for Phonexa. He’s a lead generation and affiliate marketing specialist with an impressive record of success. In 2022 he assisted his software clients to increase their lead volumes by as much as 650%, and launch products across 23 of the largest lead generation niches; as well as personally generating over 67,000 B2C leads himself.
Oliver is an expert in marketing and analytics software and has a flair for lead generation; having worked with Facebook, TikTok, Snapchat, Twitter, Native, Email, and SMS.
As a speaker, Oliver is known for his engaging and dynamic style, using real-world examples and case studies to illustrate his points. He is passionate about sharing his knowledge and helping others succeed in the competitive world of lead generation.
Oliver is an expert in marketing and analytics software and has a flair for lead generation; having worked with Facebook, TikTok, Snapchat, Twitter, Native, Email, and SMS.
As a speaker, Oliver is known for his engaging and dynamic style, using real-world examples and case studies to illustrate his points. He is passionate about sharing his knowledge and helping others succeed in the competitive world of lead generation.