Join seasoned affiliate marketing expert Jessica Robinson, Founder of Affiliate Marketing Partners (AMP), and Phonexa CMO Talar Malakian as they share proven strategies for effectively selling affiliate marketing initiatives within your organisation.
Drawing from her extensive background managing affiliate programmes for major brands and running her own successful agency, Jessica will provide valuable insights into convincing leadership and stakeholders about the value of affiliate marketing.
Topics during this FREE webinar will include:
• Uncovering the value proposition of affiliate marketing
• Leveraging the power of high-authority sites
• Exploring the diverse range of affiliate marketing opportunities
• Avoiding common pitfalls and mistakes in affiliate programme management
• Addressing misconceptions and concerns about affiliate marketing
• Implementing effective strategies for managing affiliate channels differently from other paid channels
Whether you're a marketer seeking to expand your organisation's marketing strategy or a business leader looking to understand the potential of affiliate marketing, this webinar offers actionable insights to help you succeed.
ABOUT THE PRESENTERS:
Jessica Robinson is the Founder of Affiliate Marketing Partners (AMP). She’s been in the affiliate marketing space since 2012 and has managed multiple programmes ranging across many verticals including DTC, B2B, retail, logistics and finance. Before launching AMP, Robinson was PayPal’s Global Head of Affiliates.
Talar Malakian is the Chief Marketing Officer of Phonexa. She oversees the planning, development, and execution of marketing and advertising initiatives for the global performance marketing software company. Malakian is a marketing leader who's previously been a go-to-market advisor and demand generation leader for high-growth companies in B2B enterprise SaaS and emerging tech. She's helped purpose-driven companies build meaningful brands and pipeline acceleration programmes spanning the customer flywheel to create velocity and drive customer acquisition at scale.